Health Advantage Credit Union earns national recognition for online banking experience, powered by Bankjoy

SAGINAW, MI (April 20, 2026) |

Health Advantage Credit Union has been named a 2026 MemberXP Best of the Best Award winner, earning national recognition for delivering exceptional, data-validated member experiences. The award is presented annually by CUSG through its MemberXP experience management platform and honors credit unions that consistently translate member feedback into meaningful action. Health Advantage was specifically recognized for excellence in Online Banking Experience, a category powered by its partnership with Bankjoy, a leading digital banking technology provider for community financial institutions.

Now in its 10th year, the MemberXP Best of the Best Awards are considered one of the credit union industry's most respected benchmarks for experience excellence. Unlike traditional recognition programs, the awards are based entirely on direct member feedback, measuring how effectively credit unions meet member needs across key moments of the journey. The 2026 awards were determined through analysis of millions of member experience data points collected nationwide, using two industry-standard metrics: Net Promoter Score (NPS) and Member Effort Score (MES). Credit unions ranking in the top 25% of performance across each experiential category earn Best of the Best distinction.

Health Advantage Credit Union and Bankjoy have built a long-standing partnership dedicated to modernizing and elevating the credit union's digital banking experience for members. Through this enduring, strategic partnership, Health Advantage has leveraged Bankjoy's comprehensive platform; including online banking, mobile banking, digital account opening, and more. The solution is purpose-built to help community financial institutions deliver the seamless, intuitive experiences today's members expect and deserve.

"Our team works hard to ensure members have a positive experience whether they visit us in person or manage their finances online," said Laura Crase, President and CEO of Health Advantage Credit Union. "Being recognized for Online Banking Experience highlights the dedication our staff brings to continually improving the way we serve our members."

"The insights from MemberXP allow us to continuously evaluate the member journey," said Barb Williams, Vice President of Member Experience at Health Advantage Credit Union. "That feedback helps our team make thoughtful improvements that strengthen service across every touchpoint."

By leveraging MemberXP insights alongside Bankjoy's digital banking technology, Health Advantage continuously identifies opportunities to improve service delivery, reduce friction, and strengthen member relationships, driving higher advocacy, loyalty, and trust.

"We are incredibly proud to congratulate Health Advantage Credit Union on this well-deserved recognition," said Michael Duncan, CEO & Co-Founder at Bankjoy. "This award reflects the hard work and member-first mindset of the entire Health Advantage team. We are honored that our digital banking platform plays a role in delivering the kind of effortless online experience that earns this level of recognition from members."

The MemberXP Best of the Best Awards are presented annually by CUSG to recognize credit unions that set the standard for member-centric leadership and measurable experience excellence.

Health Advantage Credit Union

Since 1970, Health Advantage has been taking care of the  healthcare community and their families. The credit union offers financial services to employees,  independent contractors, or self-employed persons who regularly work in the healthcare industry in  the State of Michigan. Today the credit union is almost 11,000 members strong with two full-service  branch locations and a virtual branch. For more information, visit www.healthadvantagecu.com.

Bankjoy

Detroit-based FinTech, Bankjoy, delivers modern banking technology, including mobile banking, online banking, and a banking API to banks and credit unions — big and small. The company prides itself on creating beautiful products with advanced features, simple navigation, modern look and feel, and world class user experiences shaped by talking to users. Bankjoy is backed by Curql Collective, Bessemer Venture Partners, Y Combinator, and CheckAlt. For more information, visit www.bankjoy.com.

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