From Financial Tools to Financial Confidence: A Credit Union Conversation

Members are struggling. Not because they don’t care about their finances, but because
the system isn’t built to help them succeed. Rising costs, income volatility, and increasing financial complexity are leaving many members feeling overwhelmed and unsure of their next step. For credit unions, this creates an important question: How do we move beyond transactions and truly help members build financial confidence at scale, while also driving stronger engagement, deposit growth, and healthier long-term relationships?

In this live conversation hosted by CUbroadcast Host Mike Lawson, Bankjoy Co-founder/CEO Michael Duncan sits down with a Ellafi Federal Credit Union Vice President of Marketing and Digital Products Dillon Tardif to discuss what it actually takes to support members’ financial journeys in today’s environment. Together, they’ll explore how credit unions can provide timely guidance, personalization, and practical tools - without adding friction for staff or members.

This session will focus on:
- What financial “guidance” really means to members today
- Where traditional tools and education fall short
- How credit unions can meet members where they are - digitally and face to face
- How better financial confidence leads to higher engagement, stronger deposits, and fewer defaults
- Real-world lessons from a credit union implementing new approaches to financial wellness If your credit union is thinking seriously about member trust, engagement, and long-term financial well-being - this is a conversation you won’t want to miss.

If your credit union is thinking seriously about member trust, engagement, and long-term financial well-being - this is a conversation you won’t want to miss.

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